Washing Post Digital Ad Center

Innovation Gallery

A showcase of digital ad solutions for Washington Post Digital advertisers.
For information on an innovative digital ad solution for your brand, click here to find your regional account representative.

Home Page Skin

Home page skin with other units dominating the page.

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Launch Sponsorship and Home Page Skin

The launch of PostPolitics.com was sponsored by the Clean Coal Coalition. The sponsorship involved a roadblock of the re-designed section, including the leaderboard and half-page ad units, as well as a home page skin on the day of launch.

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Super Power Ad with Video

This unique home page OPA push-down unit starts with a reflection (off the “windshield”) of the Washington Post banner, then unfolds to full video. The OPA push-down unit is accompanied by the home page marquee and the “tiffany tile” in the masthead resulting in complete ad dominance of the home page.

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Flyout Marquee on Home Page

The expanding or “flyout” marquee briefly placed the advertiser’s message floating over the home page, then collapsing into the large half-page marquee unit. This campaign also included a full-page takeover further into the site.

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Home Page Dominance

AT&T dominated our home page for one day, with full-page takeovers and total ownership of the home page, including the half-page marquee, the masthead tiffany tile, and the special addition of the home page leaderboard.

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Home Page Power Ad: Microsoft Bing

Maximum impact on the home page with the OPA push-down ad unit, the tiffany tile and big box ad unit.

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Home Page Dominance and Multiple Section Roadblocks: Coke

Coke achieved maximum branding impact with roadblocks of several sections interspersed with home page dominance, including the home page leaderboard and tiffany tile.

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Large-Format Video, Multiple Units: Tiffany

Tiffany's campaign featured in-unit video in both the OPA push-down unit and the big box unit.

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Home Page and Section Skins: Westin

In addition to the home page, section fronts can incorporate a skin. The skin, combined with other units on the page, provides maximum brand visibility.

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Home Page Expanding Big Box: GE

High-impact expanding big box on the home page.

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Section Roadblock with Expanding Video: Northrop Grumman

Section roadblocks provide specific control over ad positioning. Northrop Grumman combined a section roadblock with expanding video in units. Several specific messages rotated in the units.

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Custom Home Pages: Liberty Mutual

High-impact (almost literally) experiences can be created on the home page.

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Custom Home Page Animations: FedEx

Unique full-page animation, resolving into the big box ad unit, delivering FedEx's message.

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Custom Home Page Experience: Apple

A unique experience:

  • Custom unit sizes
  • Interaction between units
  • In-unit video

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Home Page Expanding Marquee: Marriott

Marriott took advantage of several different high-impact techniques:

  • Full-page takeover or interstitial ad
  • Expanding marquee on the home page
  • In-unit video in that marquee

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Home Page Dominance: Starbucks

  • The home-page leaderboard, which we reserve for special sponsors and high-impact campaigns.
  • Our home page tiffany tile, a highly-visible placement in the masthead.
  • The home-page marquee, a large-format half-page unit.

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Home Page Skin: Siemens

The home page skin, combined with the half-page marquee, provides a high-impact brand experience. The skin is clickable outside (above) the page.

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Core Sponsorship, On Leadership: Lexus

On Leadership addresses our core content expertise and our core audience needs. On Leadership combines a panel blog with video, guest articles, discussion forums and lots of user engagement.

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Home Page Skin: Yahoo

The home page skin, combined with the large marquee, provides a high-impact opportunity to shout your brand.

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Color Change and "Super Power Ad": Bank of America

Bank of America owned the home page experience with multiple ad units and a color change to the navigation bar.

  • The OPA push-down expands at the top of the page.
  • The fixed marquee half-page unit for maximum ad space.
  • The custom tiffany tile, highly-visible in the masthead.
  • The nav-bar color change further grabs reader attention by changing their expectations.

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OPA Push-Down: Verizon

The OPA (Online Publishers Association) push-down is an expanding unit at the top of the home page only implemented by OPA members.

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Innovation Sponsorship, Innovations in News: Toyota

A "big idea" that aligned Toyota Prius innovation with the innovative ways Washington Post Digital and The Slate Group deliver news and information.

  • The home page marquee large-format ad unit.
  • The tiffany tile highly-visible in the masthead.
  • Sponsorship of a special section aggregating examples of editorial innovation from Washington Post Digital and The Slate Group.

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Viewpoint Sponsored Discussion: Shell, Adobe

Washington Post Digital hosts approximately 50 hours of live discussion each week. Sponsors can “own the auditorium” with our Viewpoint sponsored discussions.

  • Shell sponsored discussion on climate change.
  • Adobe sponsored discussion on Web security and conferencing.

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Home Page Color Change and Takeover Ad: Superpages.com

For many brands, color is central. We offer options to re-color our navigation bar, and combine that with ownership of high-impact ad units for maximum brand experience.

  • Superpages.com first grabbed readers’ attentions with a full-page takeover ad (a.k.a. interstitial).
  • The nav-bar color change to their yellow.
  • The tiffany tile unit in our page masthead and half-page marquee.

 

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Floating Ad: AT&T

Elements of ad creative floating over page content and resolving into a standard ad unit to grab reader attention.

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Home Page Sponsorship, Inauguration: Audi

Inauguration was a big day for the nation and for Washington. Audi sponsored the home page for perfect alignment of its "progress" message.

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Innovation Sponsorship, TimeSpace: Sprint

We flex our digital media muscle in finding new ways to communicate and to present news and information. Seeking to align with innovation, Sprint sponsors our TimeSpace mash-up of maps, timelines, photos and articles from multiple sources. Throughout the TimeSpace experience, the reader sees “powered by Sprint” messages.

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Custom Solution: Lincoln

An interactive experience within the home-page marquee featuring in-unit video and photo galleries, the Lincoln campaign capitalized on one of the highest home page traffic days of the year—the day after the 2008 presidential election. (Ad designed and produced by Wunderman and executed by PointRoll.)

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Custom Solution: Adobe

In a recent campaign to launch Adobe Acrobat 9, home page leaderboards and big boxes link to Adobe Acrobat 9 rich media “portfolios” of Post coverage of the presidential candidate campaigns.

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Custom Solution, Home Page "Blackout": Air Force

One of the most dramatic home page experiences, the Air Force sponsorship started with a custom home page takeover that blacked out the entire page and resolved to the Air Force message. This campaign ran on The Washington Post’s Web site, Newsweek.com and Slate.

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