Washing Post Digital Ad Center

Innovation Gallery

A showcase of digital ad solutions for Washington Post Digital advertisers.
For information on an innovative digital ad solution for your brand, click here to find your regional account representative.

Super Power Ad with Video

This unique home page OPA push-down unit starts with a reflection (off the “windshield”) of the Washington Post banner, then unfolds to full video. The OPA push-down unit is accompanied by the home page marquee and the “tiffany tile” in the masthead resulting in complete ad dominance of the home page.

Email this Solution

Home Page Dominance

AT&T dominated our home page for one day, with full-page takeovers and total ownership of the home page, including the half-page marquee, the masthead tiffany tile, and the special addition of the home page leaderboard.

Email this Solution

Home Page Power Ad: Microsoft Bing

Maximum impact on the home page with the OPA push-down ad unit, the tiffany tile and big box ad unit.

Email this Solution

Home Page Dominance and Multiple Section Roadblocks: Coke

Coke achieved maximum branding impact with roadblocks of several sections interspersed with home page dominance, including the home page leaderboard and tiffany tile.

Email this Solution

Large-Format Video, Multiple Units: Tiffany

Tiffany's campaign featured in-unit video in both the OPA push-down unit and the big box unit.

Email this Solution

Home Page and Section Skins: Westin

In addition to the home page, section fronts can incorporate a skin. The skin, combined with other units on the page, provides maximum brand visibility.

Email this Solution

Home Page Expanding Big Box: GE

High-impact expanding big box on the home page.

Email this Solution

Section Roadblock with Expanding Video: Northrop Grumman

Section roadblocks provide specific control over ad positioning. Northrop Grumman combined a section roadblock with expanding video in units. Several specific messages rotated in the units.

Email this Solution

Home Page Dominance: Starbucks

  • The home-page leaderboard, which we reserve for special sponsors and high-impact campaigns.
  • Our home page tiffany tile, a highly-visible placement in the masthead.
  • The home-page marquee, a large-format half-page unit.

Email this Solution

Home Page Skin: Siemens

The home page skin, combined with the half-page marquee, provides a high-impact brand experience. The skin is clickable outside (above) the page.

Email this Solution

Home Page Skin: Yahoo

The home page skin, combined with the large marquee, provides a high-impact opportunity to shout your brand.

Email this Solution

Color Change and "Super Power Ad": Bank of America

Bank of America owned the home page experience with multiple ad units and a color change to the navigation bar.

  • The OPA push-down expands at the top of the page.
  • The fixed marquee half-page unit for maximum ad space.
  • The custom tiffany tile, highly-visible in the masthead.
  • The nav-bar color change further grabs reader attention by changing their expectations.

Email this Solution

OPA Push-Down: Verizon

The OPA (Online Publishers Association) push-down is an expanding unit at the top of the home page only implemented by OPA members.

Email this Solution

Home Page Color Change and Takeover Ad: Superpages.com

For many brands, color is central. We offer options to re-color our navigation bar, and combine that with ownership of high-impact ad units for maximum brand experience.

  • Superpages.com first grabbed readers’ attentions with a full-page takeover ad (a.k.a. interstitial).
  • The nav-bar color change to their yellow.
  • The tiffany tile unit in our page masthead and half-page marquee.

 

Email this Solution

Floating Ad: AT&T

Elements of ad creative floating over page content and resolving into a standard ad unit to grab reader attention.

Email this Solution

Home Page Sponsorship, Inauguration: Audi

Inauguration was a big day for the nation and for Washington. Audi sponsored the home page for perfect alignment of its "progress" message.

Email this Solution