A showcase of digital ad solutions for Washington Post Digital advertisers.
For information on an innovative digital ad solution for your brand, click here to find your regional account representative.
Super Power Ad with Video
This unique home page OPA push-down unit starts with a reflection (off the “windshield”) of the Washington Post banner, then unfolds to full video. The OPA push-down unit is accompanied by the home page marquee and the “tiffany tile” in the masthead resulting in complete ad dominance of the home page.
Home Page Dominance
AT&T dominated our home page for one day, with full-page takeovers and total ownership of the home page, including the half-page marquee, the masthead tiffany tile, and the special addition of the home page leaderboard.
Home Page Power Ad: Microsoft Bing
Maximum impact on the home page with the OPA push-down ad unit, the tiffany tile and big box ad unit.
Home Page Dominance and Multiple Section Roadblocks: Coke
Coke achieved maximum branding impact with roadblocks of several sections interspersed with home page dominance, including the home page leaderboard and tiffany tile.
Large-Format Video, Multiple Units: Tiffany
Tiffany's campaign featured in-unit video in both the OPA push-down unit and the big box unit.
Home Page and Section Skins: Westin
In addition to the home page, section fronts can incorporate a skin. The skin, combined with other units on the page, provides maximum brand visibility.
Home Page Expanding Big Box: GE
High-impact expanding big box on the home page.
Section Roadblock with Expanding Video: Northrop Grumman
Section roadblocks provide specific control over ad positioning. Northrop Grumman combined a section roadblock with expanding video in units. Several specific messages rotated in the units.
Home Page Dominance: Starbucks
- The home-page leaderboard, which we reserve for special sponsors and high-impact campaigns.
- Our home page tiffany tile, a highly-visible placement in the masthead.
- The home-page marquee, a large-format half-page unit.
Home Page Skin: Siemens
The home page skin, combined with the half-page marquee, provides a high-impact brand experience. The skin is clickable outside (above) the page.
Home Page Skin: Yahoo
The home page skin, combined with the large marquee, provides a high-impact opportunity to shout your brand.
Color Change and "Super Power Ad": Bank of America
Bank of America owned the home page experience with multiple ad units and a color change to the navigation bar.
- The OPA push-down expands at the top of the page.
- The fixed marquee half-page unit for maximum ad space.
- The custom tiffany tile, highly-visible in the masthead.
- The nav-bar color change further grabs reader attention by changing their expectations.
OPA Push-Down: Verizon
The OPA (Online Publishers Association) push-down is an expanding unit at the top of the home page only implemented by OPA members.
Home Page Color Change and Takeover Ad: Superpages.com
For many brands, color is central. We offer options to re-color our navigation bar, and combine that with ownership of high-impact ad units for maximum brand experience.
- Superpages.com first grabbed readers’ attentions with a full-page takeover ad (a.k.a. interstitial).
- The nav-bar color change to their yellow.
- The tiffany tile unit in our page masthead and half-page marquee.
Floating Ad: AT&T
Elements of ad creative floating over page content and resolving into a standard ad unit to grab reader attention.