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This unique home page OPA push-down unit starts with a reflection (off the “windshield”) of the Washington Post banner, then unfolds to full video. The OPA push-down unit is accompanied by the home page marquee and the “tiffany tile” in the masthead resulting in complete ad dominance of the home page.

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Home Page Dominance

Full Page Takeover

AT&T dominated our home page for one day, with full-page takeovers and total ownership of the home page, including the half-page marquee, the masthead tiffany tile, and the special addition of the home page leaderboard.

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Maximum impact on the home page with the OPA push-down ad unit, the tiffany tile and big box ad unit.

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Home Page Dominance

Section Roadblock

Coke achieved maximum branding impact with roadblocks of several sections interspersed with home page dominance, including the home page leaderboard and tiffany tile.

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Tiffany's campaign featured in-unit video in both the OPA push-down unit and the big box unit.

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Home Page Skin

Section Front Skin

In addition to the home page, section fronts can incorporate a skin. The skin, combined with other units on the page, provides maximum brand visibility.

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High-impact expanding big box on the home page.

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Section roadblocks provide specific control over ad positioning. Northrop Grumman combined a section roadblock with expanding video in units. Several specific messages rotated in the units.

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• The home-page leaderboard, which we reserve for special sponsors and high-impact campaigns.
• Our home page tiffany tile, a highly-visible placement in the masthead.
• The home-page marquee, a large-format half-page unit.

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The home page skin, combined with the half-page marquee, provides a high-impact brand experience. The skin is clickable outside (above) the page.

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The home page skin, combined with the large marquee, provides a high-impact opportunity to shout your brand.

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Bank of America owned the home page experience with multiple ad units and a color change to the navigation bar.

• The OPA push-down expands at the top of the page.
• The fixed marquee half-page unit for maximum ad space.
• The custom tiffany tile, highly-visible in the masthead.
• The nav-bar color change further grabs reader attention by changing their expectations.

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The OPA (Online Publishers Association) push-down is an expanding unit at the top of the home page only implemented by OPA members.

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Home Page Color Change

Full Page Takeover

For many brands, color is central. We offer options to re-color our navigation bar, and combine that with ownership of high-impact ad units for maximum brand experience.

• Superpages.com first grabbed readers’ attentions with a full-page takeover ad (a.k.a. interstitial).
• The nav-bar color change to their yellow.
• The tiffany tile unit in our page masthead and half-page marquee.

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Elements of ad creative floating over page content and resolving into a standard ad unit to grab reader attention.

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Inauguration was a big day for the nation and for Washington. Audi sponsored the home page for perfect alignment of its "progress" message.

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