Decisions matter: Business decisions, political decisions, major life decisions. Choices matter: Product choices, brand choices. Brands matter: Trusted brands, proven brands. As a marketer, you want to plug into the decisions and choices that businesses and consumers make every day. Washington Post Digital provides the right environment for you to connect to the right audience, with proven solutions.
Brands matter. You need leaders in business and life to choose your brand first among all others. You want them to trust your brand, to know it’s the best choice for travel decisions in business and in life.
To be the trusted brand leaders choose, you should choose the trusted brand for digital advertising:
- A global audience, informed and engaged, affluent and influential, making and influencing travel decisions at work and at home.
- A media environment they trust and depend on for business and life decisions.
- An advertising environment that ad executives trust with smart, flexible and customizable ad solutions.
Washington Post Digital is the brand that matters for digital advertising.
- Affluent: 54% with household income greater than $ 75,000
- Shoppers and spenders: Nearly three-quarters have shopped online in the past 30 days.
- Twice as likely to be heavy spenders on hotels and car rentals as the average Web user.
- 1.7 million frequent business travelers at Washington Post Digital.
- Nearly 900,000 travel purchase decision makers.
- Influential: 5 million adults who advise family and friends on purchases.
- Award-winning journalism presented in unique digital formats.
- Part of their regular media habits. Their trusted source for essential news and information on business, policy and life.
- Half of pages viewed are in lifestyle content, including entertainment, fashion, food and travel.
- Unlike travel-specific content sites, Washington Post Digital reaches readers regardless of where they are in the decision funnel—even if they’re just starting to think about a travel expense.
- The most trusted environment for advertising among online media brands.
- Greater impact on brand metrics and purchase intent than ad networks.
- Effective solutions for:
- United Airlines
- Jumeirah Hotels
- Canadian Tourism Commission
- Virginia Beach Tourism
- Aer Lingus