Washing Post Digital Ad Center

Industry Solutions

Decisions matter: Business decisions, political decisions, major life decisions. Choices matter: Product choices, brand choices. Brands matter: Trusted brands, proven brands. As a marketer, you want to plug into the decisions and choices that businesses and consumers make every day. Washington Post Digital provides the right environment for you to connect to the right audience, with proven solutions.

Technology & Telecommunications

Brands matter. You need leaders in business and life to choose your brand first among all others. You want them to trust your brand, to know it’s the best choice for technology decisions in business and in life. To be the trusted brand leaders choose, you should choose the trusted brand for digital advertising: A global audience, informed and engaged, affluent and influential, making and influencing technology decisions at work and at home. A media environment they trust and depend on for business and life decisions. An advertising environment that ad executives trust with smart, flexible and customizable ad solutions. Washington Post Digital is the brand that matters for digital advertising.

Audience

  • 2.2 million technology business decision makers (TDMs) at Washington Post Digital.
  • 1.2 million more TDMs than Wired.com or ZDNet.
  • 7.2 million tech consumers—purchasers of computer hardware, computer software and electronics.
  • Influential: 5 million adults who advise family and friends on purchases.
  • Influential: 68% more likely to provide frequent advice on tech products.

More information on TDMs.

More information on tech consumers.

Content

  • Award-winning journalism presented in unique digital formats.
  • The go-to source for the impact of policy on technology in business.
  • Part of their regular media habits. Their trusted source for essential news and information on business, policy and life.
  • Unlike technology-specific content sites, Washington Post Digital reaches readers regardless of where they are in the purchase funnel–even if they’re just starting to think about a tech purchase.
  • Also providing technology-focused business and life content:

Solutions

  • The most trusted environment for advertising among online media brands.
  • Greater impact on brand metrics and purchase intent than ad networks.
  • Custom solutions for:
    • Spring
    • IBM
    • AT&T
    • Microsoft
    • HP
    • Cisco
    • Adobe
    • Apple
    • Dell
    • Verizon