Washing Post Digital Ad Center

Industry Solutions

Decisions matter: Business decisions, political decisions, major life decisions. Choices matter: Product choices, brand choices. Brands matter: Trusted brands, proven brands. As a marketer, you want to plug into the decisions and choices that businesses and consumers make every day. Washington Post Digital provides the right environment for you to connect to the right audience, with proven solutions.

Health & Wellness Providers, Hospitals, Insurers, Weight Loss, Fitness/Wellness, Elective/Cosmetic

Choices matter. You need consumers to choose your brand first among all others. You want them to trust your brand, to know it’s the best choice for their health and wellness. To be the trusted brand consumers choose, you should choose the trusted brand for digital advertising: Choose an audience of smart, affluent, influential consumers. Choose an environment they trust, with content they seek as part of their regular media habits. Choose smart, customizable ad solutions with flexibility in creative, placement and targeting. Choices matter. Choose Washington Post Digital.


  • Nearly 2 million who read health/fitness e-mail newsletters.
  • 45% more likely to look for fitness and diet products online.
  • 63% more likely to have made an online health insurance transaction in the past six months.
  • Influential: 5 million adults who advise family and friends on purchases.
  • Influential: Nearly 900,000 who provide frequent advice on health, dieting or exercise.


  • Award-winning journalism presented in unique digital formats.
  • Part of their regular media habits. Their trusted source for essential news and information on business, policy and life.
  • Unlike health-specific content sites, Washington Post Digital reaches readers regardless of where they are in decision-making—even if they haven’t yet thought of their health and wellness needs.
  • Also providing expert news and information on health care and personal health:
    • Health news section
    • Lean & Fit e-newsletter.
    • The Checkup blog on personal and family health.
    • Fitness and Nutrition special digital section with measurement and interactive tools and photos and multimedia.


  • The most trusted environment for advertising among online media brands.
  • Greater impact on brand metrics and purchase intent than ad networks.
  • Effective ad solutions for:
    • Cleveland Clinic
    • United Healthcare
    • Aetna
    • Covidien
    • WellPoint
    • Catholic Healthcare West
    • Cedars-Sinai Medical Center