Washing Post Digital Ad Center

Industry Solutions

Decisions matter: Business decisions, political decisions, major life decisions. Choices matter: Product choices, brand choices. Brands matter: Trusted brands, proven brands. As a marketer, you want to plug into the decisions and choices that businesses and consumers make every day. Washington Post Digital provides the right environment for you to connect to the right audience, with proven solutions.

Finance

Brands matter. You need leaders in business and life to choose your brand first among all others. You want them to trust your brand, to know it’s the best choice for financial decisions in business and in life. To be the trusted brand leaders choose, you should choose the trusted brand for digital advertising: A global audience, informed and engaged, affluent and influential, making and influencing financial decisions at work and at home. A media environment they trust and depend on for business and life decisions. An advertising environment that ad executives trust with smart, flexible and customizable ad solutions. Washington Post Digital is the brand that matters for digital advertising.

Audience

  • Affluent: 54% with household income greater than $75,000.
  • Influential: 611,000 financial influentials—35% more likely to provide advice on finance.
  • Investors: 3.7 million (one-third) have a portfolio valued at $100,000 or more.
  • Investors: 45% more likely to have a portfolio valued at $1,000,000 or more.
  • Decision-makers: 62% more likely to be decision makers over financial service purchases and decisions.
  • Decision-makers: More than twice as likely to have purchased B2B financial services online in the past six months.

Content

Solutions

  • The most trusted environment for advertising among online media brands.
  • Greater impact on brand metrics and purchase intent than ad networks.
  • Custom solution for Bank of America.
  • Other finance partners:
    • American Express
    • Liberty Mutual
    • Citibank
    • JP Morgan Chase
    • Fidelity Investments
    • Capital One
    • TIAA-CREF
    • Visa