Washing Post Digital Ad Center

Industry Solutions

Decisions matter: Business decisions, political decisions, major life decisions. Choices matter: Product choices, brand choices. Brands matter: Trusted brands, proven brands. As a marketer, you want to plug into the decisions and choices that businesses and consumers make every day. Washington Post Digital provides the right environment for you to connect to the right audience, with proven solutions.

Entertainment Media Movies, Television, Music, Books

Choices matter. Media and entertainment choices continue to multiply. More platforms, more channels, more titles, more ways to view and read entertainment, news and information. You need consumers to choose your brand and titles first among all others. You want them to trust your brand and titles, to know they’re making the best media and entertainment choices. To be the trusted brand consumers choose, you should choose the trusted brand for digital advertising: Choose an audience of affluent, influential media consumers. Choose an environment they trust, with content they seek as part of their regular media habits. Choose smart, customizable ad solutions with flexibility in creative, placement and targeting. Choices matter. Choose Washington Post Digital.

Audience

  • Shoppers and spenders: Nearly three-quarters have shopped online in the past 30 days.
  • Shoppers and spenders: Twice as likely to be heavy spenders online of music or movie DVDs/tapes.
  • Screen watchers: 5 million have attended a movie in the past 30 days.
  • Screen watchers: 7 million have rented a movie.
  • Influential: 5 million adults who advise family and friends on purchases.

Content

  • Part of their regular media habits. Their trusted source for essential news and information.
  • Half of pages viewed are lifestyle content. Entertainment, books, movies and television news and reviews, including award-winning critics and columnists.
  • Unlike entertainment content sites, Washington Post Digital reaches readers regardless of where they are in the purchase funnel—even if they’re just starting to think about entertainment.

Solutions

  • The most trusted environment for advertising among online media brands.
  • Greater impact on brand metrics and purchase intent than ad networks.’
  • Custom solutions for:
    • Comcast
    • Paramount Vantage
    • The Economist
    • Focus Features
    • Cox Communications
    • Warner Brothers