Washing Post Digital Ad Center

January 25 2010

Mobile on the Rise

You can’t swing a virtual cat in the Internet without hitting an article about how 2010 will be the year of mobile. Of course, we’ve heard that story before. But a few recent stories show real evidence that mobile is big now.

Forrester Research reported that 17% of U.S. adults own smartphones, up from 11% in 2008 and 7% in 2007. Smartphones like Apple’s iPhone and RIM’s Blackberry product line provide new ways to connect to the Internet, including the mobile Web and mobile applications. More smartphones means more connections, more connection time and more opportunities for advertisers to connect with their targets.

In time for the State of the Union (SOTU) Address, both the White House and Republican Party are stepping up their mobile strategies. The White House has an iPhone application, and plans to broadcast the State of the Union Address via the Web site and mobile app. The National Republican Congressional Committee (NRCC) has a more ambitious mobile strategy around the State of the Union. Using nrcc.mobi and SMS chat, users can interact and discuss the SOTU in real-time, even with others in their area code. The NRCC has promoted the text-chat on YouTube, Facebook and Twitter. It’s been the buzz of conservative blogs and radio. After the SOTU, the NRCC will have an opt-in database of mobile users to build future messaging campaigns.

Smartphones are an important part of Washington Post Digital’s strategy. For those influential leaders that visit our mobile Web site, 89% are using either an Apple or RIM device. Stay tuned here in Insider News for mobile product announcements or contact a regional account representative for sponsorship opportunities.

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