Washing Post Digital Ad Center

Audience Profiles

Smart, engaged, influential. Leaders in business, policy and life. Decision-makers and influencers. Politically active and influential. These readers come to Washington Post Digital every day.

17 million readers across the U.S.

Education
Household Income
Index
Gender
Age

87% more likely to be BDMs

59% more likely to be political influentials

28% more likely to be C-suite executives, owners or senior managers

View the U.S. reach and distribution page for the "how many?" and "where are they?".

Download the National Overview for this audience profile and why Washington Post Digital is a must-buy for national advertising.

Sources:Nielsen @Plan Q3 2013.

7.4 million readers outside the U.S.

Household Income/Eurozone
Euros
Household Income/U.K.
Pounds
Household Income/Canada
Canadian Dollars
Household Income/Other
U.S. Dollars
Education
Gender
Age

50% professional/managerial*

54% BDMs*

37% influentials

View the international reach and distribution page for more about the size and location of our audience outside the U.S.

Download the International Overview for this audience profile and why Washington Post Digital is a must-buy for advertising worldwide.

* of those employed

Sources: Omniture SiteCatalyst, three-month average: Oct-Dec. 2012.; International User Site Intercept Study, May 2012

1.5 million readers in the Washington, D.C. DMA.

Education
Professional/Managerial
Index
Household Income
Index
Gender
Age

Washington Post Digital is a dominant medium for news and information in the Greater Washington area.

Review key points on how we cover those who live in, work in and govern from Washington in the regional reach and distribution page.

Sources: Scarborough Research, 2012 Release 2

13.6 million readers on mobile devices

More than three million mobile users point their devices to Washington Post Digital each month. They’re a premium slice of our broader audience: more educated, more influential, more business decision makers.

Device
Education
Household Income
Gender
Age

Download Connected: Wherever. Whenever. to read more about our mobile audience and why they point their devices to Washington Post Digital.

Sources: comScore Mobile Metrix, Dec 2013