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Audience Profiles
Smart, engaged, influential. Leaders in business, policy and life. Decision-makers and influencers. Politically active and influential. These readers come to Washington Post Digital every day.
16 million readers across the U.S.
49% more likely to be BDMs
42% more likely to be political influentials
53% are consumer influentials
View the U.S. reach and distribution page for the "how many?" and "where are they?".
Download the National Overview for this audience profile and why Washington Post Digital is a must-buy for national advertising.
Sources: comScore MediaMetrix, three-month average: Jul - Sep 2010. Nielsen @Plan Rel 3 2010.
3.6 million readers outside the U.S.
50% professional/managerial*
54% BDMs*
37% influentials
View the international reach and distribution page for more about the size and location of our audience outside the U.S.
Download the International Overview for this audience profile and why Washington Post Digital is a must-buy for advertising worldwide.
* of those employed
Sources: Omniture SiteCatalyst, three-month average: Apr.- Jun. 2010.; International User Site Intercept Study, May 2009.
1.5 million readers in the Washington, D.C. DMA.
Washington Post Digital is a dominant medium for news and information in the Greater Washington area.
Review key points on how we cover those who live in, work in and govern from Washington in the regional reach and distribution page.
Sources: Scarborough Research, 2010 Release 1
1.2 million readers on our mobile Web site
Mobile devices transcend physical location. Those browsing the Web on their mobile devices could be commuting to work or traveling across the ocean. They could be at home in bed or in the office between meetings.
More than one and a half million mobile users point their devices to Washington Post Digital each month. They’re a premium slice of our broader audience: more educated, more influential, more business decision makers.
Download Connected: Wherever. Whenever. to read more about our mobile audience and why they point their devices to Washington Post Digital.
Sources: comScore MobiLens Jul - Sep 2010 three-month average
Insider News
September 13 2009
Power Shift: Wall Street to Washington
Now more than ever, business leaders are turning to Washington for critical decision-making. The smartest business leaders have always tuned in to what’s going on in Washington…